CareEZ —
Press resources
Company overview, team bios, boilerplate, logo assets, and downloadable press kit for journalists, grant reviewers, and media professionals covering clinical AI and social care in Hong Kong.
Download the press kit
One zip file containing company factsheet, team bios, boilerplate paragraph, logo assets, and a sample image — everything a journalist needs to file a story or a reviewer needs to verify claims.
Download CareEZ Press Kit (ZIP)Company overview
CareEZ is a Hong Kong clinical AI platform purpose-built for dysphagia management and care-food (照護食) standard adoption in residential and community eldercare settings. It is operated by Carewells Limited, a HKCSS-registered social enterprise (SE Tree Mark #83) founded to address one of Hong Kong's most urgent and under-resourced preventable health crises: aspiration pneumonia arising from undetected swallowing impairment in frail elderly residents.
Dysphagia — impaired swallowing — affects an estimated 28,000 to 42,000 residents of Hong Kong's 700+ residential care homes for the elderly (RCHEs) at any given moment, and a further 150,000 elderly individuals in the community. Every meal-safety decision at Hong Kong's care facilities is made not by a speech therapist or doctor, but by a frontline carer — one of approximately 640,000 people performing that role daily, the majority of whom have no structured dysphagia training and no clinical tool in their language.
CareEZ closes that gap. The platform integrates text, image, and voice modalities to deliver real-time dysphagia risk screening and 照護食 texture classification, fully aligned with the HKCSS 護食標準 (Hong Kong's nationally recognised care-food standard) and the international IDDSI framework (International Dysphagia Diet Standardisation Initiative). Clinical outputs are governed by a safety protocol anchored at the HKU Swallowing Research Laboratory and independently stewarded through Full Linkage Community Care Association, a Hong Kong Section 88 registered charity that holds the public clinical dataset outside any commercial balance sheet.
Carewells' product reach is established, not aspirational. The SeniorDeli care-food line — 12 SKUs in active distribution through Getz Healthcare — is already present across 200+ partner care facilities in Hong Kong. The founder holds the HKSAR TechUp Y06 grant (Innovation and Technology Commission) and is in residence at the HKU TEC iDendron Seed Programme (cohort HKU25-05) through the sister project PQSafe. Carewells is a co-drafting institution of T/SATA 094-2025, the Greater Bay Area group standard on General Requirements for Dysphagia Foods for Elderly Care, and is named in companion standards T/SATA 084-2025 and T/SATA 085-2025.
CareEZ operates in Cantonese, English, Tagalog, and Bahasa Indonesia — the four languages of Hong Kong's frontline care workforce — and is deployable at the point of care via mobile browser, with no installation required. A live API is publicly accessible at demo.careez.org and api.seniordeli.com. The 照護食 Adoption Index — an independent, methodology-transparent benchmarking instrument for measuring care-food standard adoption across operators — is published at careez.org/adoption-index/.
CareEZ is seeking HKEX Impact and Sustainability Fund (IFS) 2026 support to fund a 30-site RCHE pilot and the deployment of multilingual Adoption Champions across Hong Kong's care facility network, targeting measurable reduction in aspiration pneumonia incidence and full IDDSI compliance across participating operators within 24 months of grant award.
Carewells Limited — Founder & brand assets
Carewells Limited
Carewells Limited is the Hong Kong company behind CareEZ, incorporated as a social enterprise and registered on the HKCSS Social Enterprise Directory (SE Tree Mark #83). The company's mission is to make evidence-based dysphagia management tools available to every frontline carer in Hong Kong, regardless of language or institutional setting.
Carewells operates the SeniorDeli care-food product line — 12 IDDSI-certified SKUs distributed through Getz Healthcare across 200+ partner care facilities — and the CareEZ clinical AI platform, which extends the same clinical evidence base into a real-time digital screening and classification tool. The company is a co-drafting institution of the GBA dysphagia food group standard T/SATA 094-2025 and maintains an active grant relationship with the Hong Kong Innovation and Technology Commission (TechUp Y06).
Brand assets: CareEZ (product brand), Carewells Limited (legal entity), SeniorDeli (care-food product line). Wordmark and product photography available via the press kit download above or on request at [email protected].
Wordmark: white logotype + cyan #00E5FF accent on navy #0A1428 background. Full brand-kit PNG/SVG available in press kit.
Team bios
Raymond Chau is the founder of Carewells Limited and the principal investigator of the CareEZ programme. He built the SeniorDeli care-food product line — 12 IDDSI-certified SKUs in active distribution through Getz Healthcare across 200+ partner care facilities in Hong Kong — and deployed a cross-border multilingual caregiver assistant via WeChat Mini-Programme serving mainland family caregivers and cross-border users.
He is the architect of dysphagia.cn and softmeal.org, a four-language knowledge base of 600+ structured clinical articles on dysphagia and 照護食. SeniorDeli is a co-drafting institution of T/SATA 094-2025 (Greater Bay Area group standard on dysphagia foods for elderly care). Raymond holds the HKSAR TechUp Y06 grant (Innovation and Technology Commission) and is in residence at the HKU TEC iDendron Seed Programme (cohort HKU25-05) through the sister project PQSafe.
Karen Chan has served as Clinical Advisor to Carewells Limited since founding. Her role is advisory: she owns the clinical-safety protocol, classifier-output review thresholds, escalation pathways from carer-run screening to qualified clinical assessment, IDDSI care-curriculum peer review, and Adoption Index methodology co-development.
Her affiliation with the HKU Swallowing Research Laboratory — Hong Kong's leading academic institution for swallowing science — is the governance anchor for CareEZ's clinical accuracy claims. Every model output, content article, and Champion-training module is reviewed under a framework Karen defines. Her engagement is confirmed and ongoing.
Abellona U is the HKCSS contact of record for Carewells Limited and the named submission lead for the HKEX Impact and Sustainability Fund 2026 application. She manages the HKCSS Social Enterprise Directory account, files via the Carewells Limited administrator login, and is the registered point of contact for HKCSS Care Food Working Group correspondence.
Routing all HKCSS-facing submissions and correspondence through Abellona ensures portal continuity and compliance with HKCSS administrative practice — a structural requirement for HKCSS-affiliated impact grants.
Full Linkage Community Care Association is a registered Hong Kong s.88 charity and the independent co-steward of the public clinical resource created by the CareEZ programme. It is a separate legal entity with its own board, governance, and audited accounts, partnered with the HKU Swallowing Research Laboratory.
The co-steward structure answers the governance question every institutional reviewer asks: who owns the clinical dataset, and what prevents its privatisation? Full Linkage's s.88 status anchors the public-interest disposition of all data. Carewells operates as the delivery vehicle; the clinical resource sits outside its balance sheet.
Full team page with institutional credentials: careez.org/team/
About CareEZ — standard boilerplate
Approved for use at the end of press releases and in media kits without additional approval.
CareEZ is a multimodal clinical AI platform for dysphagia management and 照護食 (care-food) standard adoption, developed by Carewells Limited — a HKCSS-registered social enterprise (SE Tree Mark #83) headquartered in Hong Kong. The platform classifies food and liquid texture levels to the International Dysphagia Diet Standardisation Initiative (IDDSI) framework, performs aspiration risk screening via voice biomarker analysis, and delivers real-time meal-safety guidance in Cantonese, English, Tagalog, and Bahasa Indonesia — the four languages of Hong Kong's frontline care workforce.
Clinical governance is anchored at the HKU Swallowing Research Laboratory; the public clinical dataset is independently stewarded by Full Linkage Community Care Association, a Hong Kong s.88 registered charity. Carewells' SeniorDeli care-food line — 12 IDDSI-certified SKUs distributed through Getz Healthcare — is already deployed across 200+ partner care facilities in Hong Kong. The company holds the HKSAR TechUp Y06 grant (Innovation and Technology Commission) and is in residence at the HKU TEC iDendron Seed Programme. Carewells is a co-drafting institution of T/SATA 094-2025 (GBA dysphagia food group standard).
CareEZ's live API is accessible at demo.careez.org and api.seniordeli.com. Media enquiries: [email protected].
Press contact
For interview requests, fact-checking, asset requests, or embargo notifications, please contact CareEZ directly.
Media enquiries
All press and media enquiries for CareEZ and Carewells Limited are handled via a single point of contact. Typical response time for media enquiries is one business day.
[email protected]
Carewells Limited · Hong Kong · HKCSS SE Tree Mark #83
careez.org ·
seniordeli.com ·
dysphagia.cn